The power of the internet means it’s now possible to build a broader and more profitable online audience by carefully applying some specific approaches and techniques.
All it takes is confidence and an internet connection.
According to new research, 78% of internet users conduct product research online (Source: Hubspot). This has changed the game for the marketing companies relying on outbound marketing approaches, such as email newsletter campaigns, TV advertising and telemarketing. But these (often costly) approaches are becoming less effective day by day. This is because:
More people are online than ever before.
More people regularly use the internet to shop and investigate products and services before they decide to buy.
Most of us have adapted quickly to being online so that internet use has become more sophisticated.
People are more likely to avoid unwanted online ads by using techniques and technology such as popup blockers, email spam filters, and call rejection.
How to get discovered # 1: Make the Link
Better links equal better business
Links play a big part in achieving a great search engine ranking. You need to use two types of links:
- On page: content on your site that links to other ‘relevant’ areas of the site.
- Off page: content on other sites that links to your website.
Both type of links are useful in enhancing your online presence. Ideally you should use as many as possible. While it is relatively easy to place links, you need to avoid over-using links that aren’t working very effectively. Use services like Link Diagnosis to monitor your ‘off page’ links and SEO Rank Checker to check your website rankings to see how well each link is working for you and adapt your link strategy accordingly.
Think of each link as a reference for your website
Each link is like a reference for your website because people relate to a link according to whether it leads to a site they know and trust. This means that the links you use show how valid your site is – so the better the reference, the more trusted it will be.
The key is to make sure that your links are from relevant websites. One very useful thing to keep in mind is Wikipedia and the way it allows you to begin on one topic and click through to move from one related topic to the next, taking you somewhere very different. Keep this approach in mind and apply it to as many relevant websites as possible.